About Me

Hello, My name is Horace Justice. Direct marketing, Online
marketing, small business marketing, marketing concepts, have
always intrigued me. I was especially interested in providing
the direct marketing ideas for the champion in you and make it
inexpensive.
Part of the American dream is to achieve prosperity. I live for
that dream. My burning desire has always been to be abundantly
prosperous. This entrepreneurial spirit that lives inside of
me lets me know that many things are possible. I am a
possibility thinker.
I've done several types of direct marketing off and on all of
my adult life. I‘ve sold vacuum cleaners of all kinds. Had to
get out of this form direct sales when I sold a customer 2
vacuum cleaners while working for 2 competitors. The customer
name was on the lead list and that is no excuse for my behavior.
My conscience couldn’t handle it.
I sold debit insurance . Door to door direct marketing at it’s
best or worse. One advantage of being a debit insurance agent
is that you get to know people. I mean really know them. They
tell you about their live for better or for worse. You develop a
rapport with them. It takes a lot of tenacity, motivation and
goal oriented drive Self discipline is a must. Attributes like
self discipline, like be challenged, can do attitude, and o yeah
it takes some courage too. You have to knock door to door and
meet strangers a tell them about insurance. They may not buy
but you have a prospect to put on sells lead list. I tell you
this these are some of the same attributes necessary to do great
things in life. They are certainly needed in be an entrepreneur,
small business owner, real estate agent, real estate investor,
or to be great in any profession including work at home moms.
In the debit insurance industry there was a saying.” If you sell
whole life insurance you can’t sleep. If you sell term life
insurance you can’t eat.”
Translation. Your conscience will bother you if you sell whole
life because it is presumed that this is the worse kind of
insurance for the client because it is so expensive.
On the other hand , term is more cost effective and better for
the client. Commissions on whole life are greater than
commissions on term life. You make money in smaller amounts
therefore you can't eat.
I've been in many, many multi level marketing programs(MLM),
pyramid schemes according to your friends and family or some
call it network marketing programs. I started with Amway and
joined many more over the years.
I Learned a lot but did not make money. I could write a book
about network marketing. It will not have a happy ending
I started business direct marketing for other businesses and
non-profit organizations. One reason I starting door to door
direct marketing of flyers , post cards, door hanger
advertisement, and leaflets, menus, and pamphlets
throughout the metro Atlanta Area because of how expensive it is
advertise.
I had this problem in a previous business and I knew other
business owners had the same problem especially start up
businesses and small businesses. I knew advertising was key to
building a successful business. People had to know about you in
order for them to contact you.
I marketed to them and convinced some to try door to door
direct marketing on a smaller scale. It worked for some. You
loose the other because their finances did not allow them to do
no more. Small business marketing can be somewhat expensive if
the return is slow and long term. Many clients are lost right
here because they are on a tight budget.

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What Have I learned?

I have learned that grass root direct marketing company like
Justice Enterprise has only one chance to make a good impression
because the odds are against you from the beginning. So you have
to be thick skinned. Be resilient. Bounce back from setbacks
and adversities. Don’t take things too personal.
Let me explain.
When I work with a champion like yourself as a direct marketing
customer I hope the advertising gods are with us.
As I mentioned earlier on the door to door marketing page
sometimes there are better odds in Vegas. Things have to line up
right. The end results are either I am a marketing guru or I'm
not. There is no middle ground.

I make it a habit of telling you the truth up front
which cost me some business I am sure. On the other hand, I learn
that you are not going to get everybody as a client. That’s ok.
I sleep well.
And another thing!
Never give up on your dreams . Double you efforts if you have
to. Champions inspire people and are inspired by people. Learn
or read or look at stories about great people you admire. What
would they do? Do you give up when things are challenging? No.
Do you persist with guts and determination? Yes, stay focused
until the struggle is over. Then prepare for the next struggle.
It’s coming. It is waiting in line. Thank God for all blessings
large and small. Never give up.